Privacy policy

Who this covers

Analitika is a Shopify app that a merchant installs on their store. It measures how shoppers move through the store — which pages they look at, for how long, what they add to the cart, where in checkout they stop — and shows the merchant reports.

Two kinds of people are affected:

• Shoppers on a store that uses Analitika. The merchant decides to measure their store; Analitika processes shopper data on the merchant's behalf.
• Merchants who install the app. Analitika holds what it needs to run the app for their store.

Analitika is operated by Goran Jordanoski, North Macedonia. Questions and requests: support@berezitski.com.

What is collected on the store

Measurement runs in the shopper's browser through two Shopify mechanisms: a theme app embed on storefront pages and a web pixel on checkout pages. Where the law requires consent, nothing is collected until the shopper accepts analytics cookies through the store's own cookie banner (Shopify's Customer Privacy API). Without that consent, Analitika sets no cookie and records nothing.

For each page a shopper opens, Analitika records:

• the page address and type (home, product, collection, cart, search, checkout), and the product or collection shown;
• how long the page was open and in front of the shopper, measured by a signal every five seconds — this is Analitika's measure of attention;
• the page the shopper came from (address only, never its query string), and any campaign tags or ad click identifiers in the store's own address;
• the browser and device type, from what the browser sends with every request;
• the IP address, used at the moment of recording to derive an approximate location (country and region) and to recognise datacenter networks.

And these actions: a product added to or removed from the cart (product, quantity, price); each step of checkout reached (with the checkout's totals); a search — the number of results, and the words searched for after removing anything that looks like an e-mail address or a number that could identify someone. A search term is never shown together with who searched it.

Analitika never records what a shopper types into a form field, a name, an e-mail address, a phone number, or a postal address.

How shoppers are recognised

A random identifier is stored in a first-party cookie named __aid, valid for one year, so that a returning shopper is recognised as the same visitor. It is set only after consent where consent is required. A second random identifier for the current visit lives in the browser's session storage and disappears when the browser tab is closed. Analitika uses no third-party cookies.

When a shopper is logged in to the store, Analitika also records their Shopify customer number, so that the merchant's reports can connect a visit to an order. The number is all Analitika holds — not the name or contact details behind it.

The IP address is never used to identify a person or to link visits together.

What comes from the store's Shopify account

With the merchant's permission, granted when the app is installed, Analitika receives from Shopify:

• Orders: the order number, the customer number, amounts, payment and fulfilment status, and the products and quantities bought. Not the customer's name, e-mail, phone or address.
• Products: titles and images, to name products in the reports.
• Store details: the store's domain, timezone and currency.

What it is used for

Only to show the merchant reports about their own store: pages, products, checkout, traffic sources, where visitors come from, and the visitor pool — who is at which stage of buying, who came back, who went quiet.

Location is shown by country and region, never finer. One report groups visits by the income level of the area they come from, combining region counts with public statistics (US Census, World Bank). That describes places, never a person, and groups with fewer than ten visitors are not shown.

Analitika does not sell data, does not share it with advertisers, does not use it for advertising, does not combine data across stores to profile a person, and does not use it to train artificial-intelligence models.

Where it is kept

Data is stored on servers run by DigitalOcean in Frankfurt, Germany (European Union), on a managed database with encryption at rest. All traffic between the shopper's browser, Shopify and Analitika is encrypted in transit.

Sub-processors: Shopify (the platform the store runs on) and DigitalOcean (hosting). No one else receives the data.

How long it is kept, and how it is deleted

Data is kept for as long as the merchant uses Analitika, so that their history and year-on-year comparisons stay available. It is deleted:

• when the merchant uninstalls the app: everything held for that store is erased within 30 days, as Shopify's rules require;
• when a shopper asks: a shopper's request to the store, passed on by Shopify, removes that customer's number from every record within 30 days, so nothing links back to them;
• when a shopper asks to see their data: the merchant receives what Analitika holds about that customer number, again through Shopify's mechanism.

Every such request and what was done with it is logged.

What is held about the merchant

The store's domain, the access credentials Shopify issues to the app, and the merchant's login session for the app. These are deleted when the app is uninstalled.

Your rights

Shoppers: contact the store you visited; the merchant is responsible for your data and can ask Analitika to delete or provide it. You may also write to Analitika directly. Merchants: write to us at any time about your store's data.

Contact: support@berezitski.com. Changes to this policy are published on this page with the date above.